Everything You Need To Know About Financial Advisor Cost

Nov 24, 2023 By Triston Martin

How much does a financial advisor cost? Many advisers charge depending on how much money they handle for you, a fee structure termed "assets under management," or AUM. Instead of a management fee, some advisers charge a flat cost — either per financial plan, per year, or hour.

Financial Advisor Fees by Service

Various financial advisers including robo-advisors, internet firms, and conventional financial planners, we'll detail them below, along with typical costs, which vary significantly based on the type of advisor you choose.


They're a terrific, low-cost match if you're interested primarily in investment management – a robo-advisor will develop. Robo-advisors typically charge a 0.25 percent to 0.50 percent annual percentage of assets under management (AUM) fee, which works out to $125 to $250 per year on a $50,000 account balance. Some robo-advisors, notably SoFi Automated Investing and Ally Managed Portfolios, do not charge a management fee, and these are examples of such services. In exchange for your money, you receive Portfolios constructed and maintained using computer algorithms. Robo-advisors often do not give individualized financial plans or financial advisor costs, although many provide online planning tools and calculators to their clients.

Online Financial Planning

These services work online the same way robo-advisers do, but they perform more like conventional advisor costs. They may also provide investment management services in addition to full-service, personalized financial planning. In contrast to working with a typical financial counselor, this planning is done online, using phone or video conference discussions. The minimum balance can range from zero to a few hundred thousand dollars, depending on the account. The way online financial planning services operate differs from one provider to the next. The human element has been included in certain robo-advisers that provide both computer-managed portfolios and direct access to a team of financial advisors for planning assistance and advice. For example, Betterment Premium and Ellevest Premium are both premium services offered by financial institutions.

Many other firms, such as Personal Capital and Facet Wealth, provide each client with a dedicated, certified financial planner, a credential that requires extensive training. Your certified financial planner will work with you to build your investment portfolio and develop a comprehensive financial plan. Traditional human advisers charge a variety of fees in several ways. Here are some of the most prevalent, as well as what you may expect to get in exchange for your money: Overall, online financial planning services are less expensive than conventional in-person financial counseling services.

Depending on the level of financial advice you require, online planning services charge either an annual percentage of assets under management (AUM) fee (which, according to our research, ranges from 0.30 percent to 0.89 percent) or a flat annual fee (which starts at about $400 per year and can go up to several thousand dollars). It is important to note that certain firms may charge separately for investment management and financial planning.

Human Financial Counselors

This is what most people envision when they think of a financial adviser: a small, locally-owned firm where you may meet with your advisor in person at their place of business in your community. A financial adviser is a comprehensive word that encompasses individuals with various qualifications, such as investment advisors. Because of their extensive knowledge, we suggest working with a CFP. In exchange for your money, you receive Portfolios constructed and maintained using computer algorithms.


Unfortunately, there is no such thing as an "average" cost that financial advisers charge their clients. As a result of the vast diversity of fee structures and certifications utilized by financial advisors, as well as the extensive range of services offered by advisors and regional price variations, determining how much you should pay for financial advice may be challenging to decide. For example, a financial coach may provide fewer services than a certified financial planner (CFP), but they will certainly be priceless.

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