How To Calculate Total Revenue: A Complete Guide

Nov 24, 2023 By Susan Kelly

When it comes to an understanding and analyzing the financial state of their startup or business, companies' executives rely on many measures. The total revenue is just one of many factors. Still, it is particularly significant for startup founders because of its role in assessing the success of pricing products and services and understanding cash flow.

Before deducting expenditures, the entire month, quarter, or year income constitutes your company's total revenue. Sales may be the only component of total revenue, but it might also include interest and dividends from investments.

The process of compiling an income statement includes the determination of the total revenue. Also, Companies are responsible for understanding how variations in their products' prices affect their revenue.

Therefore, before you decide to either cut or raise your pricing to improve sales (and total revenue), you need first evaluate the effect that the price adjustment will have using a test that looks at total revenue. Following this, we will provide an overview of total income and how to arrive at that figure.

What Is Total Revenue?

Before any costs are deducted, a company's total revenue is its income from selling its products and services. The total phrases revenue and gross revenue are similar to one another and are frequently used interchangeably. Additionally, some individuals refer to total revenue as entire sales.

Typically located on the very first line of your income statement, total revenue provides insight into the firm's cash flow by indicating the amount of money brought in through the sale of items or services. When determining the prices of your products or services, it is essential to have a solid understanding of the entire income generated by your organization.

The higher your total revenue, the more profit your business is making. The total revenue is also a helpful metric for lenders and investors. Because it demonstrates that you can create considerable cash flow for your company, having a high total revenue might make it easier for you to qualify for a loan or entice an investor to participate in your company.

How To Calculate Total Revenue?

Taking the average price of the things you've sold and multiplying that by the total number of units sold is the quickest and easiest approach to computing the income generated from sales. The average price of services multiplied by the total number of clients is how revenue is calculated in service sectors.

However, if you have the data, you may compute based on the sales of particular customers or product lines, with as much specificity as your data allows in the calculations. If sales are the only source of revenue, then your business is finished.

You should add the revenue from any non-operating sources to the revenue from sales if you have any. Income from dividends, gains on investments, and profits from foreign currency transactions might fall under this earnings category. When compiling your income statement, you must keep track of non-operating income and sales revenue in two columns.

Anyone who reads the statement can see how much of the total money was made through business activities instead of income obtained from other sources. When assessing your company's success in generating profits, it is essential to consider.

Importance Of Total Revenue

Your capacity to sell a product or service might be inferred from your total revenue. It indicates increased market interest in your offers if your total revenue is larger than that of your competitors, who are likely selling similar products or services.

When evaluating the performance of a recently founded business, total revenue is one metric that is frequently evaluated. As it is usual for young firms to run at a loss during the first years of their existence, investors look to a startup's total revenue to evaluate the demand for the company's goods or services.

However, overall revenue is not necessarily an accurate predictor of a company's success. Because it does not take into account expenditures or expenses, it provides no information whatsoever on the profitability of a firm.

The total revenue is the most fundamental method for calculating sales revenue, and you should regard it as such. It would help if you used it as a general indicator of your company's health and nothing more.

Net Income And Gross Income

Knowing the difference between net and gross income can help you better grasp the importance of both to your business's bottom line. Expenses like the cost of products sold must be deducted from gross revenue to reach a company's net revenue.

Entrepreneurs should consider their costs as much as their income streams if they hope to succeed. Employee pay, the cost of the building itself, the cost of utilities, the cost of office supplies, and so on can all be included in this category.

Many of these costs may be one-time charges. Investors and lenders can get a more realistic picture of your company's profitability by looking at its gross sales. The more money you bring in, the more likely you are to secure financing or attract investors.


While total income may not indicate every aspect of your organization, it may provide valuable insight into the larger picture. Your company's profitability may be grasped at a glance by comparing total sales against total costs. Revenue growth may also be determined by using total revenue.

After comparing your overall revenue, check if you made more money this year than last. A rise in sales indicates that your firm is attracting more customers. Growing your firm may not be immediately apparent from your rising net income. Total income might be helpful for future forecasting purposes.

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