What Is Real Estate Wholesaling? What You Need to Know

Feb 23, 2024 By Triston Martin

In real estate wholesaling, you sign a contract for a home and then sell the contract to someone else, so you get money for the home. They act as a middleman and don't buy the house. To sell the property for the owner and keep the money, you would put it up for sale. For people who want to get into the real estate market but don't have much money, wholesale real estate can be an excellent start. Learn more about what real estate wholesaling works and whether or not it's right for you because there's a lot more to learn.

Real Estate Wholesaling Definition and Examples

Some people work in the real estate wholesaling business who sell properties for the owners and make money when they do so. This is called "wholesaling." Contract: When both parties sign, they sell the items to a different person at the end. They don't buy the house. People don't sell things on their own. Instead, they have a short-term contract with the owner that allows them to do so and keep all of the money they make.

What Is the Process of Real Estate Wholesaling?

Seller and wholesaler sign a contract in a deal for real estate sold at a low price. As part of a contract, they say that by a specific date, they have to sell the house for at least that amount. To start, they might have to pay a down payment. In 90 days, a wholesaler might agree to sell a house for $150,000.

People who want to buy real estate usually buy goods from the wholesaler. The buyer is in charge of the deal now that it has been agreed to. The wholesaler's goal is to sell the property for more than the agreed-upon price.


1. Little money is needed at the start

People who do real estate wholesaling do not have to buy a house. Your time and marketing efforts are the only things you'll have to pay for upfront. You may also have to pay for things like earnest money.

2. A lot of money in a short time

There might not be a lot of time or money to make in a wholesale real estate deal, but it could be worth a lot.

3. Gets your foot in the real estate industry's door

In the beginning, wholesale real estate is a good way for people who want to start a business in real estate to get their feet wet. You'll learn a lot about the company and meet other people who invest in it when you go.


1. Profit margins are lower

Because real estate wholesaling isn't always as profitable as other types of real estate investing. This is why. Wholesalers make less money because they don't have to risk or support as much money.

2. Dependent on other sellers and buyers

You'll need landowners willing to sell their land for cash and investors ready to buy, so you need both.

3. Unpredictable earnings

Even if you sell real estate at a low price, you can't always make money. It could be bad for you if you don't sell your house on time. You may also find that at certain times of the year, you have less to sell.

Is Real Estate Wholesaling Profitable?

This is the same thing that you might think about whether or not wholesaling is worth the money. There isn't a simple answer. If you want to make money, you can wholesale real estate. You don't need a lot of money to start. Think about whether this is something you want to do. It's essential for real estate wholesaling to market and connect with people.

If you don't like marketing and networking, you might not enjoy the work it takes to make money as much as you should. For people who love real estate but need money to get there, a real estate wholesaling business might be worth it. To start a new business, wholesale real estate gives you the experience and money needed to do it.

How to Get Started with Real Estate Wholesaling

First, you'll need a marketing plan to get people to sell their homes and look for homes that aren't on the market. If you want to market your business through direct marketing, you could use ads on the Internet, cold calls, and search engine optimization (SEO). Check the laws in your state about wholesaling, or have a local lawyer do it for you. You can also do it yourself.

You'll also need people who are willing to buy. Most people who buy real estate at a discount are real estate investors who can pay for it with their own money. Facebook and LinkedIn are good places to look for investors if you want to start a business. To learn about real estate investment in your area, you can go to meetups.

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